What When And Now is a visionary creative team of photographers, stylists, artists, journalists and fashion students, who are all part of London’s cutting edge scene and who have helped earn London it’s enviable reputation  as the world’s Creative Capital.

The Directors:

 

Fats Shariff
Known as the “Blogfather’” Fats is a respected photographer and style commentator and is part of a community of independent artists who through their work, inform and inspire.

 

His creative industry experience spans 25 years working with iconic labels; Bathing Ape, Maharishi, Silas and Lagerfeld amongst others and he recently had a
photography exhibition at Beyond the Valley to rave reviews.

Mickey Shariff

The driving force behind the team, sourcing new talent and directing their creativity, she is responsible for putting all the pieces of the jigsaw together into a coherent story.

 

Her 20 years of fashion industry experience includes 10 years as design consultant for independent niche womenswear labels as well as global brands such as Addict and Vans.
Now, as editor she manages the whole What When and Now community.

Dyane Hickey
Glasgow School of Art graduate and the director of the visual team. Her ability to source images, create storyboards, and challenge mainstream trend direction is integral to the overall mood, look and feel of the website.

 

Her skill to transform images and bring them alive has earned her a reputation among her peers as no less than a moniker.